founded this company in 1995, and has led the company from a small office in Kolkata to become a major export firm with distribution channels in over 23 countries.

With almost 3 decades of experience in the industry, he sets visions and direction for Elrich. His sense of knowledge and love for leather is unparallel in the industry. He likes to involve himself in even the minutest activity within the company. 

leads the marketing and design team for Elrich. He shares his expertise in developing new designs and collection for Elrich. His main role involves corresponding and development of samples for clients. He is also deeply involved in developing marketing strategies for Elrich and coordinates all the activities that entail.​

uses his broad knowledge of financial principles and accounting to formulate the financial strategy for Elrich. He guides and directs various departments in the company in planning and utilizing the budgets effectively. Apart from handling most of the paperwork, he likes to keep in touch with all members of our company.

heads the sales department and ensures the achievement of sales targets. His main responsibilities involve designing and implementing a strategic sales plan that expands the company's customer base and ensures it's strong presence.

helps assist sales and coordinates the sales and marketing activities between the company and clients. He is easily accessible and provides on-site assistance and solution for clients.